/* ── Ivy Danışmanlık tasarım sistemi ─────────────────────────────
   Renkler logodan örneklenmiştir (#1B5493 ailesi). Tek vurgu rengi. */
:root{
  --navy:#1B5493;        /* logo laciverti */
  --navy-deep:#0A3260;   /* koyu bantlar */
  --navy-ink:#0D2C4E;    /* metin laciverti */
  --sky:#7FA8D9;         /* açık ton — koyu zemin üstü */
  --ice:#F4F7FB;         /* buz beyazı zemin */
  --white:#FFFFFF;
  --mute:#5D7288;        /* laciverte çekilmiş gri */
  --line:#DCE5EF;
  --line-d:rgba(127,168,217,.22);
  --serif:"Didot","Bodoni MT","Playfair Display","Georgia",serif;
  --sans:"Avenir Next","Avenir","Segoe UI",system-ui,sans-serif;
}
*{box-sizing:border-box}
img{height:auto}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;background:var(--white);color:var(--navy-ink);
  font-family:var(--sans);font-size:16px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
h1,h2,h3{font-family:var(--serif);font-weight:500;margin:0;line-height:1.08;text-wrap:balance}
p{margin:0}
a{color:inherit}
img{max-width:100%;display:block}
.wrap{max-width:1240px;margin:0 auto;padding:0 clamp(20px,4vw,56px)}
.label{font-size:11px;font-weight:600;letter-spacing:.28em;text-transform:uppercase;color:var(--navy)}
.dark .label{color:var(--sky)}
em{font-style:italic}

/* reveal animasyonları */
.rv{opacity:0;transform:translateY(28px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.1s}.rv.d2{transition-delay:.22s}.rv.d3{transition-delay:.34s}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .rv{opacity:1;transform:none}
}

/* ── üst bar ── */
.topbar{position:fixed;inset:0 0 auto 0;z-index:100;transition:background .3s,box-shadow .3s}
.topbar.solid{background:rgba(255,255,255,.92);backdrop-filter:blur(12px);box-shadow:0 1px 0 var(--line)}
.topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:76px;gap:16px}
.logo{display:flex;align-items:center;gap:12px;text-decoration:none;flex:none}
.logo svg{display:block}
.logo b{font-family:var(--serif);font-weight:500;font-size:16.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--navy);white-space:nowrap}
.logo span{font-size:9.5px;letter-spacing:.34em;text-transform:uppercase;color:var(--mute);display:block;line-height:1}
.navlinks{display:flex;gap:28px;font-size:13.5px;font-weight:500}
.navlinks a{text-decoration:none;opacity:.75;transition:opacity .2s;padding:6px 0;border-bottom:1.5px solid transparent}
.navlinks a:hover,.navlinks a:focus-visible{opacity:1}
.navlinks a[aria-current="page"]{opacity:1;border-bottom-color:var(--navy)}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:8px;padding:9px 12px;cursor:pointer;color:var(--navy-ink);font:inherit;font-size:13px;font-weight:600}
/* fotoğraflı hero üstünde (kaydırılmadan önce) menü beyaz */
.topbar.has-photo:not(.solid) .navlinks a{color:rgba(255,255,255,.88);opacity:1}
.topbar.has-photo:not(.solid) .navlinks a[aria-current="page"]{border-bottom-color:var(--white)}
.topbar.has-photo:not(.solid) .logo b{color:var(--white)}
.topbar.has-photo:not(.solid) .logo span span{color:rgba(255,255,255,.65)}
.topbar.has-photo:not(.solid) .menu-btn{color:var(--white);border-color:rgba(255,255,255,.4)}
@media(max-width:860px){
  .navlinks{
    display:none;position:absolute;top:76px;left:0;right:0;
    background:var(--white);border-bottom:1px solid var(--line);
    flex-direction:column;gap:0;padding:8px 24px 16px;
  }
  .navlinks a{padding:13px 0;border-bottom:1px solid var(--line);font-size:15px}
  .navlinks a:last-child{border-bottom:none}
  .navlinks.open{display:flex}
  .menu-btn{display:block}
  .topbar{background:rgba(255,255,255,.92);backdrop-filter:blur(12px)}
  .topbar.has-photo:not(.solid) .logo b{color:var(--navy)}
  .topbar.has-photo:not(.solid) .logo span span{color:var(--mute)}
  .topbar.has-photo:not(.solid) .navlinks a{color:var(--navy-ink)}
  .topbar.has-photo:not(.solid) .navlinks a[aria-current="page"]{border-bottom-color:var(--navy)}
  .topbar.has-photo:not(.solid) .menu-btn{color:var(--navy-ink);border-color:var(--line)}
}
@media(max-width:700px){
  .topbar .pill{display:none}
}

/* ── butonlar ── */
.pill{
  display:inline-block;text-decoration:none;font-weight:600;font-size:13.5px;white-space:nowrap;
  color:var(--white);background:var(--navy);padding:11px 24px;border-radius:99px;
  transition:transform .25s cubic-bezier(.2,.7,.2,1),box-shadow .25s,background .25s;
}
.pill:hover{transform:translateY(-2px);box-shadow:0 12px 28px rgba(27,84,147,.35);background:#2565ad}
.pill:focus-visible{outline:3px solid var(--sky);outline-offset:2px}
.pill.big{font-size:15px;padding:16px 34px}
.pill.ghost{background:transparent;color:var(--navy-ink);border:1px solid var(--line);box-shadow:none}
.pill.ghost:hover{border-color:var(--navy);background:transparent;box-shadow:none}
.dark .pill.ghost{color:var(--white);border-color:var(--line-d)}
.dark .pill.ghost:hover{border-color:var(--sky)}

/* ── hero ── */
.hero{min-height:88svh;display:flex;flex-direction:column;justify-content:center;position:relative;padding:140px 0 70px}
.hero.short{min-height:0;padding:150px 0 60px}
.hero .cols{
  position:absolute;inset:0;pointer-events:none;display:flex;justify-content:space-between;
  max-width:1240px;margin:0 auto;left:0;right:0;padding:0 clamp(20px,4vw,56px);
}
.hero .cols i{
  width:1px;background:linear-gradient(to bottom,transparent,var(--line) 30%,var(--line) 70%,transparent);
  transform:scaleY(0);transform-origin:top;animation:colGrow 1.6s cubic-bezier(.2,.7,.2,1) forwards;
}
.hero .cols i:nth-child(2){animation-delay:.15s}
.hero .cols i:nth-child(3){animation-delay:.3s}
.hero .cols i:nth-child(4){animation-delay:.45s}
.hero .cols i:nth-child(5){animation-delay:.6s}
@keyframes colGrow{to{transform:scaleY(1)}}
.hero h1{font-size:clamp(44px,8vw,108px);letter-spacing:-.015em;color:var(--navy-ink);position:relative}
.hero.short h1{font-size:clamp(38px,6vw,76px)}
.hero h1 .ln{
  display:block;overflow:hidden;
  /* serif kuyrukları (g, p, y) ve italik taşmaları kırpılmasın diye
     kırpma kutusunu her yönde büyüt, negatif margin ile hizayı koru */
  padding:.08em .18em .18em;margin:-.08em -.18em -.18em;
}
.hero h1 .ln span{display:block;transform:translateY(135%);animation:lineUp 1s cubic-bezier(.2,.75,.15,1) forwards}
.hero h1 .ln:nth-child(2) span{animation-delay:.14s}
.hero h1 .ln:nth-child(3) span{animation-delay:.28s}
.hero h1 em{color:var(--navy)}
@keyframes lineUp{to{transform:none}}
.hero .sub{margin-top:30px;max-width:33em;font-size:17px;color:var(--mute);opacity:0;animation:fadeUp .9s ease .75s forwards;position:relative}
.hero .ctas{display:flex;gap:14px;margin-top:36px;flex-wrap:wrap;opacity:0;animation:fadeUp .9s ease .95s forwards;position:relative}
.hero .note{margin-top:18px;font-size:13px;color:var(--mute);opacity:0;animation:fadeUp .9s ease 1.1s forwards;position:relative}
@keyframes fadeUp{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}

/* hero istatistik şeridi: butonlarla karışmayan, çizgiyle ayrılmış rakamlar */
.hero-stats{
  display:flex;flex-wrap:wrap;margin-top:38px;
  opacity:0;animation:fadeUp .9s ease 1.1s forwards;position:relative;
}
.hero-stats > div{padding:2px 32px}
.hero-stats > div:first-child{padding-left:0}
.hero-stats > div + div{border-left:1px solid rgba(255,255,255,.28)}
.hero-stats b{
  display:block;font-family:var(--serif);font-weight:500;font-size:clamp(26px,2.6vw,34px);
  color:var(--white);line-height:1.15;font-variant-numeric:tabular-nums;
}
.hero-stats span{display:block;margin-top:4px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:rgba(255,255,255,.62);font-weight:600}
@media(max-width:640px){
  .hero-stats{gap:18px 0}
  .hero-stats > div{padding:2px 20px}
}

/* fotoğraflı hero */
.hero.photo{background-size:cover;background-position:center 30%}
.hero.short.photo{min-height:58svh}
.hero.photo::before{
  content:"";position:absolute;inset:0;
  background:linear-gradient(100deg,rgba(5,22,44,.9) 8%,rgba(5,22,44,.62) 52%,rgba(8,40,75,.32) 100%);
}
.hero.photo .wrap{position:relative;z-index:1}
.hero.photo h1{color:var(--white)}
.hero.photo h1 em{color:var(--sky)}
.hero.photo .sub{color:rgba(255,255,255,.85)}
.hero.photo .note{color:rgba(255,255,255,.62)}

/* ── marquee ── */
.marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;padding:22px 0;background:var(--white)}
.marquee .track{display:flex;width:max-content;animation:slide 40s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.marquee .set{display:flex;align-items:baseline;white-space:nowrap}
.marquee .set b{font-family:var(--serif);font-weight:500;font-size:clamp(24px,3vw,36px);color:var(--navy-ink);padding:0 26px}
.marquee .set i{font-style:normal;color:var(--sky);font-size:13px}
@keyframes slide{to{transform:translateX(-50%)}}
/* watermark sütun çizgileri istenmeyen koyu bölümler için */
.claim.plain::before{content:none}

/* logo marquee: tek tip yükseklik, gri tonlama ile premium bütünlük */
.marquee-title{text-align:center;padding:52px 0 24px;background:var(--white)}
.marquee.logos{padding:26px 0}
.marquee.logos .track{animation-duration:60s}
.marquee.logos .set{align-items:center}
.marquee.logos img{
  height:clamp(34px,4.2vw,52px);width:auto;margin:0 clamp(22px,3vw,42px);
  filter:grayscale(1);opacity:.72;transition:filter .3s,opacity .3s;
}
.marquee.logos img:hover{filter:none;opacity:1}
/* sınav şeridi: renkli logolar + serif metin rozetleri */
.marquee.logos.exams img{filter:none;opacity:1}
.marquee.logos img.wide{height:clamp(22px,2.6vw,34px)}
.marquee.logos.exams .set b{font-size:clamp(22px,2.4vw,30px);color:var(--navy);margin:0 clamp(22px,3vw,42px);padding:0}

/* ── bölümler ── */
section{padding:clamp(80px,10vw,140px) 0}
.sec-head{max-width:680px;margin-bottom:clamp(40px,5vw,64px)}
.sec-head h2{font-size:clamp(32px,4.4vw,54px);margin-top:16px}
.sec-head p{margin-top:16px;color:var(--mute)}
.on-ice{background:var(--ice)}

/* ── istatistik bandı (açık) ── */
.stats{background:var(--white);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;padding-top:44px;padding-bottom:44px}
.stat b{display:block;font-family:var(--serif);font-weight:500;font-size:clamp(32px,3.6vw,48px);color:var(--navy);font-variant-numeric:tabular-nums;line-height:1.1}
.stat b span{font-size:inherit;color:inherit}
.stat > span{font-size:13px;color:var(--mute);letter-spacing:.02em}
@media(max-width:800px){.stats .wrap{grid-template-columns:repeat(2,1fr)}}

/* ── hover'da açılan satırlar ── */
.rows{border-top:1px solid var(--line)}
.row{
  display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr) auto;align-items:center;gap:28px;
  position:relative;padding:34px clamp(8px,2vw,28px);border-bottom:1px solid var(--line);
  text-decoration:none;isolation:isolate;cursor:pointer;
}
.row::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--navy-deep);transform:scaleY(0);transform-origin:bottom;transition:transform .45s cubic-bezier(.2,.7,.2,1)}
.row:hover::before,.row:focus-visible::before{transform:scaleY(1)}
.row .name{font-family:var(--serif);font-size:clamp(28px,4vw,48px);line-height:1.05;color:var(--navy-ink);transition:color .35s,transform .45s cubic-bezier(.2,.7,.2,1)}
.row .desc{font-size:14.5px;color:var(--mute);max-width:34em;transition:color .35s}
.row .arrow{width:52px;height:52px;border:1px solid var(--line);border-radius:50%;display:grid;place-items:center;font-size:20px;color:var(--navy);transition:all .4s cubic-bezier(.2,.7,.2,1);flex:none}
.row:hover .name,.row:focus-visible .name{color:var(--white);transform:translateX(10px)}
.row:hover .desc,.row:focus-visible .desc{color:var(--sky)}
.row:hover .arrow,.row:focus-visible .arrow{background:var(--white);color:var(--navy);border-color:var(--white);transform:rotate(-45deg)}
.row:focus-visible{outline:none}
@media(max-width:820px){
  .row{grid-template-columns:1fr auto;padding:26px 8px}
  .row .desc{grid-column:1 / -1;order:3}
  .row .name{font-size:28px}
  .row .arrow{width:42px;height:42px;font-size:17px}
}

/* ── koyu manifesto + sayaçlar ── */
.claim{
  background:radial-gradient(1000px 500px at 85% 0%,rgba(127,168,217,.14),transparent 60%),var(--navy-deep);
  color:var(--white);position:relative;overflow:hidden;
}
.claim::before{
  content:"";position:absolute;right:-4%;top:-10%;width:420px;height:120%;pointer-events:none;
  background:
    linear-gradient(var(--line-d),var(--line-d)) 0 0/1px 100% no-repeat,
    linear-gradient(var(--line-d),var(--line-d)) 140px 0/1px 100% no-repeat,
    linear-gradient(var(--line-d),var(--line-d)) 280px 0/1px 100% no-repeat,
    linear-gradient(var(--line-d),var(--line-d)) 420px 0/1px 100% no-repeat;
}
.claim h2{font-size:clamp(32px,4.8vw,60px);max-width:15em}
.claim h2 em{color:var(--sky)}
.claim .sub{margin-top:20px;color:var(--sky);max-width:36em;font-size:15.5px}
.counters{display:flex;gap:clamp(36px,6vw,100px);margin-top:clamp(48px,6vw,80px);flex-wrap:wrap}
.counter b{display:block;font-family:var(--serif);font-weight:500;font-size:clamp(44px,5.8vw,76px);line-height:1;color:var(--white);font-variant-numeric:tabular-nums}
.counter b sup{font-size:.45em;color:var(--sky);top:-.7em;position:relative;vertical-align:baseline}
.counter b span{display:inline;font-size:inherit;color:inherit;margin:0}
.counter > span{display:block;margin-top:12px;font-size:13.5px;color:var(--sky);letter-spacing:.04em;max-width:16em}

/* ── süreç adımları ── */
.method-grid{display:grid;grid-template-columns:repeat(5,1fr);border-left:1px solid var(--line-d)}
.claim .method-grid{border-color:var(--line-d)}
.step{padding:8px 26px 6px;border-right:1px solid var(--line-d)}
.step b.num{font-family:var(--serif);font-weight:500;font-size:44px;color:var(--sky);display:block;line-height:1;margin-bottom:14px}
.step h3{font-size:18px;font-family:var(--sans);font-weight:600;line-height:1.35}
.step p{margin-top:10px;font-size:14px;color:var(--sky)}
.light .method-grid{border-color:var(--line)}
.light .step{border-color:var(--line)}
.light .step b.num{color:var(--navy)}
.light .step p{color:var(--mute)}
@media(max-width:960px){
  .method-grid{grid-template-columns:1fr;border-left:none;border-top:1px solid var(--line-d)}
  .step{border-right:none;border-bottom:1px solid var(--line-d);padding:22px 4px}
  .step b.num{margin-bottom:8px;font-size:34px}
}

/* ── kabul listeleri (başarılar) ── */
.regions{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(28px,4vw,56px)}
.region h3{font-size:24px;padding-bottom:14px;border-bottom:2px solid var(--navy);margin-bottom:6px}
.region h3 small{font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.16em;color:var(--mute);text-transform:uppercase;float:right;margin-top:10px}
.region ul{list-style:none;margin:0;padding:0}
.region li{display:flex;justify-content:space-between;gap:16px;align-items:baseline;padding:11px 0;border-bottom:1px solid var(--line);font-size:14.5px}
.region li .u{font-weight:600}
.region li .u i{font-style:normal;color:var(--mute);font-weight:500;font-size:13px}
.region li .aid{color:var(--navy);font-weight:600;font-size:13px;white-space:nowrap;font-variant-numeric:tabular-nums}
@media(max-width:820px){.regions{grid-template-columns:1fr}}

/* ── kabul yılı sekmeleri ── */
.tabs{display:flex;gap:10px;margin-bottom:clamp(28px,4vw,44px);flex-wrap:wrap}
.tab{
  font:inherit;font-size:14.5px;font-weight:600;cursor:pointer;
  padding:12px 28px;border-radius:99px;border:1px solid var(--line);
  background:transparent;color:var(--mute);
  transition:all .25s cubic-bezier(.2,.7,.2,1);
}
.tab:hover{border-color:var(--navy);color:var(--navy)}
.tab.active{background:var(--navy);border-color:var(--navy);color:var(--white)}
.tab:focus-visible{outline:3px solid var(--sky);outline-offset:2px}
.tabpane .soon{
  border:1px dashed var(--line);border-radius:6px;
  padding:clamp(44px,6vw,80px) 32px;text-align:center;
}
.tabpane .soon .big{font-family:var(--serif);font-size:clamp(24px,3vw,34px);color:var(--navy-ink)}
.tabpane .soon p:not(.big){margin-top:10px;color:var(--mute);font-size:15px}

/* ── case study ── */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.case{background:var(--white);border:1px solid var(--line);border-radius:6px;padding:28px;display:flex;flex-direction:column;gap:18px;transition:transform .18s,box-shadow .18s}
.case:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(10,50,96,.10)}
.case h3{font-size:25px;padding-bottom:12px;border-bottom:1px solid var(--line)}
.case .delta{display:grid;grid-template-columns:1fr auto 1fr;gap:10px;align-items:center}
.case .delta .col b{display:block;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);margin-bottom:8px;font-weight:600}
.case .delta .col p{font-size:13.5px;line-height:1.8;font-variant-numeric:tabular-nums}
.case .delta .arr{color:var(--navy);font-size:22px}
.case .result{margin-top:auto;background:var(--navy-deep);color:var(--white);border-radius:4px;padding:12px 16px;font-size:13.5px;font-weight:600}
.case .result i{font-style:normal;color:var(--sky);display:block;font-size:11px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:3px}
@media(max-width:900px){.cases{grid-template-columns:1fr}}

/* ── ekip okul armaları: sabit, dengeli sıra ── */
.school-strip{
  display:flex;justify-content:center;align-items:center;flex-wrap:wrap;
  gap:clamp(26px,4.5vw,58px);padding:clamp(26px,4vw,42px) 24px;
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--white);
}
.school-strip img{height:clamp(46px,5vw,62px);width:auto}
.school-strip img.wide{height:clamp(28px,3.2vw,40px)}

/* ── ekip kartları: büyük portreler ── */
.people{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,2.6vw,30px)}
.person{
  border:1px solid var(--line);border-radius:6px;background:var(--white);overflow:hidden;
  display:flex;flex-direction:column;transition:transform .18s,box-shadow .18s;
}
.person:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(10,50,96,.12)}
.person .pphoto{width:100%;aspect-ratio:4/5;object-fit:cover;display:block;background:var(--ice)}
.person .pphoto.mono{display:grid;place-items:center;font-family:var(--serif);font-size:72px;color:var(--white);background:var(--navy-deep)}
.person .pbody{padding:22px 24px 26px;display:flex;flex-direction:column;gap:10px;flex:1}
.person h3{font-size:22px}
.person .path{font-size:12.5px;font-weight:600;color:var(--navy);letter-spacing:.03em;line-height:1.6}
.person .path b{color:var(--mute);font-weight:600}
.person p{font-size:14px;color:var(--mute)}
@media(max-width:1020px){.people{grid-template-columns:repeat(2,1fr)}}
@media(max-width:620px){.people{grid-template-columns:1fr}}

/* ── ülke destek listeleri (danışmanlık) ── */
.country{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:clamp(28px,5vw,72px);padding:clamp(44px,5vw,64px) 0;border-top:1px solid var(--line);align-items:start}
.country:last-of-type{border-bottom:1px solid var(--line)}
.country h3{font-size:clamp(26px,3vw,38px)}
.country .lede{margin-top:14px;color:var(--mute);font-size:15px}
.country ul{list-style:none;margin:0;padding:0;columns:2;column-gap:36px}
.country li{padding:9px 0;border-bottom:1px solid var(--line);font-size:14.5px;break-inside:avoid;color:var(--navy-ink)}
.country li::before{content:"—";color:var(--navy);margin-right:10px}
@media(max-width:860px){.country{grid-template-columns:1fr}.country ul{columns:1}}

/* ── tam genişlik görsel bandı ── */
.img-band{
  position:relative;height:clamp(340px,48vw,520px);overflow:hidden;
  background-size:cover;background-position:center;
  display:flex;align-items:flex-end;
}
.img-band::before{
  content:"";position:absolute;inset:0;
  background:linear-gradient(to top,rgba(6,26,50,.82) 0%,rgba(6,26,50,.25) 55%,rgba(6,26,50,.15) 100%);
}
.img-band .wrap{position:relative;z-index:1;padding-bottom:clamp(32px,4vw,56px);width:100%}
.img-band p.big{
  font-family:var(--serif);font-size:clamp(24px,3.4vw,42px);color:var(--white);
  line-height:1.2;max-width:18em;text-wrap:balance;
}
.img-band p.big em{color:var(--sky)}
.img-band .cap{margin-top:10px;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.65);font-weight:600}

/* ── ülke bloklarındaki fotoğraflar ── */
.country .photo{
  width:100%;aspect-ratio:16/10;object-fit:cover;border-radius:6px;
  margin-top:22px;box-shadow:0 18px 40px rgba(10,50,96,.14);
}

/* ── blog listesi ── */
.blog-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(20px,3vw,32px)}
.bcard{
  background:var(--white);border:1px solid var(--line);border-radius:6px;overflow:hidden;
  display:flex;flex-direction:column;text-decoration:none;
  transition:transform .18s,box-shadow .18s,border-color .18s;
}
.bcard:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(10,50,96,.10);border-color:var(--sky)}
.bcard .bthumb{width:100%;aspect-ratio:16/9;object-fit:cover;display:block;background:var(--ice)}
.bcard .bbody{padding:24px 26px 24px;display:flex;flex-direction:column;gap:12px;flex:1}
.bcard .bmeta{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);font-weight:600;display:flex;gap:14px}
.bcard .bmeta b{color:var(--navy);font-weight:600}
.bcard h2{font-size:clamp(20px,2vw,24px);line-height:1.25}
.bcard p{color:var(--mute);font-size:14.5px;flex:1}
.bcard .more{font-size:14px;font-weight:600;color:var(--navy)}
.bcard .more::after{content:" →"}
.bcard.feat{grid-column:span 2;flex-direction:row}
.bcard.feat .bthumb{width:52%;aspect-ratio:auto;min-height:320px}
.bcard.feat .bbody{padding:clamp(28px,3.5vw,44px)}
.bcard.feat h2{font-size:clamp(24px,2.8vw,34px)}
@media(max-width:760px){
  .blog-grid{grid-template-columns:1fr}
  .bcard.feat{grid-column:span 1;flex-direction:column}
  .bcard.feat .bthumb{width:100%;aspect-ratio:16/9;min-height:0}
}

/* makale kapak görseli */
.article-cover{width:100%;aspect-ratio:16/8;object-fit:cover;border-radius:6px;margin-bottom:34px}

/* ── makale sayfası ── */
.article-head{max-width:760px}
.article-head h1{font-size:clamp(30px,4.4vw,52px);line-height:1.12}
.article-head .bmeta{margin-top:18px;font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);font-weight:600;display:flex;gap:16px;flex-wrap:wrap}
.article-head .bmeta b{color:var(--navy)}
.article{max-width:720px;font-size:17px;line-height:1.75;color:#2A3A4C}
.article p{margin:0 0 22px}
.article h2{font-size:clamp(23px,2.6vw,30px);margin:44px 0 16px;color:var(--navy-ink)}
.article h3{font-size:19px;font-family:var(--sans);font-weight:600;margin:32px 0 12px;color:var(--navy-ink)}
.article ul,.article ol{margin:0 0 22px;padding-left:24px}
.article li{margin-bottom:10px}
.article strong{color:var(--navy-ink)}
.article a{color:var(--navy);text-decoration:underline;text-underline-offset:3px}
.article blockquote{margin:28px 0;padding:6px 0 6px 24px;border-left:3px solid var(--navy);font-family:var(--serif);font-size:20px;color:var(--navy-ink)}
.article-cta{
  margin-top:52px;background:var(--ice);border:1px solid var(--line);border-radius:6px;
  padding:30px;display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;
}
.article-cta p{margin:0;font-family:var(--serif);font-size:21px;color:var(--navy-ink);max-width:22em}
.article a.pill{color:var(--white);text-decoration:none}

/* ── cta ── */
.cta{padding:clamp(96px,12vw,160px) 0;text-align:center;background:var(--ice)}
.cta h2{font-size:clamp(38px,5.6vw,72px);color:var(--navy-ink)}
.cta h2 em{color:var(--navy)}
.cta p{margin:24px auto 0;color:var(--mute);max-width:28em}
.cta .ctas{display:flex;justify-content:center;gap:14px;margin-top:38px;flex-wrap:wrap}
.cta .fine{margin-top:28px;font-size:13px;color:var(--mute)}

/* ── footer ── */
footer{background:var(--navy-deep);color:var(--sky);font-size:14px}
footer .wrap{padding-top:56px;padding-bottom:40px}
.f-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,3fr) minmax(0,4fr);gap:40px;padding-bottom:40px;border-bottom:1px solid var(--line-d)}
.f-grid h4{margin:0 0 14px;font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--white);font-weight:600}
.f-grid a{color:var(--white);text-decoration:none;opacity:.85}
.f-grid a:hover{opacity:1}
.f-grid ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.f-brand p{margin-top:14px;max-width:26em;font-size:13.5px;line-height:1.7}
.f-bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-top:26px;font-size:12.5px}
@media(max-width:820px){.f-grid{grid-template-columns:1fr}}

/* ── yüzen whatsapp ── */
.wa-float{
  position:fixed;right:22px;bottom:22px;z-index:90;
  display:flex;align-items:center;gap:10px;text-decoration:none;
  background:var(--navy);color:var(--white);font-weight:600;font-size:14px;
  padding:14px 22px;border-radius:99px;box-shadow:0 14px 36px rgba(10,50,96,.35);
  transition:transform .25s cubic-bezier(.2,.7,.2,1),box-shadow .25s;
}
.wa-float:hover{transform:translateY(-3px);box-shadow:0 20px 44px rgba(10,50,96,.45)}
.wa-float svg{flex:none}
@media(max-width:600px){.wa-float{padding:12px 18px;font-size:13px;right:16px;bottom:16px}}